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Planna for Credit Reference Agencies.

A property and area intelligence layer for credit profiles, and a reason for customers to visit when they are not applying for anything.

Property intelligence under your brand, for every UK address. People wonder about a house or an area far more often than they apply for a mortgage.

They check their score because of a home

They came for the score. They stay for the home.

Credit score checkedthey're buying a home, your platform's biggest moment
  1. Buyingarea & property insight
  2. Settling invalue & equity tracking
  3. ImprovingHomeScore & renovation value
  4. Remortgagingrate-end & equity prompts
  5. Unlockingborrowing against the home

every stage brings them back to your platform

The opportunity

People check their credit score for a reason, and more often than not, that reason is a home. Buying one is the biggest financial event of most people's lives, and it's the moment your platform matters most to them. Then the mortgage completes, the score settles, and the visits stop.

Planna is the natural progression: keep the customer after the moment that brought them. Property intelligence turns a credit check into an ongoing relationship, supporting them whether they're buying, selling, remortgaging, improving the property, or looking to unlock additional borrowing. Their home's value, condition, and potential live inside your platform, giving them a reason to come back long after the score does its job.

What Planna delivers

A reason to returnHome value and equity tracking give members the number they most want to watch, inside your platform, not a property portal
Journey support at every stageBuying, selling, remortgaging, improving, or unlocking additional borrowing: tools for each moment, under your brand
HomeScoreA patented 1,000-point condition score that changes as members care for their home, so maintenance becomes engagement
Neighbourhood intelligenceProperty-level area data that keeps members exploring beyond their score
A data dimension nobody else hasFor your data products: HomeScore and condition signals derived from patented AI and aerial imagery: enrichment that can't be replicated from open sources

A data dimension nobody else has.

Talk to us about how Planna's property intelligence enriches your data products.

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