Planna for Insurance.
Property intelligence that sharpens underwriting, reduces claims exposure, and powers smarter pricing: at quote, at renewal, and at claim.
The opportunity
The biggest risks in home insurance are physical, and mostly invisible at the point of quote.
Home insurance risk lives in the fabric of the property: the roof, the condition, the things that quietly fail. Yet most pricing and underwriting decisions never see the actual home. They run on customer self-declaration, postcode averages and broad risk classifications. That means mispriced quotes, unseen deterioration, and claims that were visible from the air months before they landed.
Planna closes that gap with a property-level intelligence layer covering condition, roof status, energy performance, and flood and environmental risk. It sits behind the scenes and improves every touchpoint in the policy lifecycle.
See the property as it was, not just as it is
Our HD historic imagery shows a property over time. Extensions, outbuildings, loft conversions, roof replacements and solar visible on the roofline, each dated to a point in time.
That means you can see whether a home matches the risk you underwrote. If an extension went up two years into the policy and was never declared, you will know at renewal rather than at claim. If it was there before inception, you will know that too.
At quote
Check the property against what is being declared, before you price it.
In life
Spot material changes as they happen, not years later.
At claim
Establish what was there and when, from imagery rather than recollection.
What Planna delivers
Better data. Better underwriting.
Talk to us about how Planna's intelligence layer fits your existing policy lifecycle.